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Applying Behavioral Science
in Business

Neuroscience research suggests that we are aware of only 5% of the stimuli based on which our brains make decisions and that the majority of our everyday choices are unconscious, automatic, and habitual. We have limited mental resources, use mental shortcuts, and operate under the influence of cognitive biases. Our intentions and plans rarely translate into action.
Until you know what hidden forces influence human behavior, you won't be able to change your consumers' and employees' behaviors effectively.

Applying Behavioral Science in Business

Behavioral science studies precisely this – how people really make decisions, and how our unconsciousness and irrationality influence what we do. By applying this knowledge in your work, you can better understand your clients, employees, and their true motives. You will be able to design better products and services, better communication, and better processes so that people — automatically and unconsciously — start doing the right things.

Benefits of Applying Behavioral Methodology, Insights, and Tools in Your Work

Behavioral methodology and approach will allow you to:

  • Design effective marketing, HR, and pro-social initiatives that will influence actual behaviors, not just intentions.
  • Identify barriers to behavioral change in a thorough, reliable, and systematic way.
  • Create products and services that build habits.
  • Optimize marketing strategy.
  • Improve communication strategy and develop persuasive messages.
  • Increase employee engagement and motivation, improve compensation schemes, non-monetary benefit systems, recruitment practices, and other HR processes.
  • Better manage organizational change.
Thanks to the behavioral approach, you can get human irrationality to work for you and your organization, rather than against you.

Areas of Collaboration

The behavioral approach can be applied wherever we are dealing with people and their behaviors, including business areas such as marketing, HR, and public policy. The size of your organization doesn't matter — whether you work in a government and have an impact on the lives and well-being of millions, a corporation of several thousand, a start-up with just a few employees, or whether you wish to improve the quality of your own life, behavioral science insights and tools can help you to more effectively shape the behaviors of your stakeholders.

Marketing & Sales
Marketing & Sales
Optimize marketing strategy and tactics and effectively change consumer behaviors by better understanding their unconscious, irrational and automatic motives
HR & Management
HR & Management
Design better employee experience, increase motivation and optimize HR processes by applying behavioral science and design thinking methodology and insights
Public Policy & CSR
Public Policy & CSR
Understand behavioral mechanisms behind the biggest social issues and use human irrationality to improve behaviors of entire societies

My Experience, Your Benefits

I have devoted the last two decades of my professional life and education to understanding and influencing human behavior. In the last ten years, the focus of my work has been behavioral economics, yet I derive knowledge from multiple fields of behavioral, social, and neurosciences. After all, the human psyche is complex enough that no one area of knowledge can provide answers to all the important questions.

In 2018, I defended a Ph.D. in behavioral sciences at Warwick Business School, the top European university in this field, where I was awarded scholarships from the British Economic and Social Research Council and the Behavioral Insights Team — the world's leading behavioral science team. As part of my doctorate and in collaboration with the British government, start-ups, and non-profit organizations, I explored how we can use behavioral insights in communication to encourage prosocial behaviors.

Currently, I specialize in applying behavioral science in business and public policy. I've worked with clients from diverse industries, in Poland, the United Kingdom, the USA, Ireland, and Australia.
Applying Behavioral Science</br> in Business

Working with me, you can expect:

  • A combination of a practical business approach, based on my 10-year industry experience, with the latest scientific findings and academic rigor.
  • A holistic approach to consumer and employee behavior change, which uses the best of behavioral economics, design thinking, evolutionary psychology, and other behavioral, social, and neurosciences.
  • Experience in leading and managing consulting and training projects for corporate clients, start-ups, governments, and NGOs.
  • The ability to engage listeners and to explain complex topics in a simple way.
  • A personalized approach, positive energy, and concrete, ready-to-use tools, and tips.
References
See what my clients have to say
Beata Szczesniak
Beata Szczesniak
Spark Foundry | General Director
Maciej Noga
Maciej Noga
Pracuj Ventures | Managing Partner
Monika Klepacka
Monika Klepacka
USP Zdrowie | Marketing Transformation Manager
Lukasz Zalesny
Lukasz Zalesny
Starcom | Consumer Experience Strategy Director
Piotr Langer
Piotr Langer
Novartis | HR Head
Sebastian Wojna
Sebastian Wojna
Nest Bank | Head of Brand Development
Robert Kozielski
Robert Kozielski
questus CIM Accredited Study & Exam Center | CEO
Jowita Michalska
Jowita Michalska
Singularity University | Chapter Ambassador
Mariusz Pyc
Mariusz Pyc
Open Research | Client Service Director
John Read
John Read
Clean Up Britain | Founder
Joanna Nowakowska
Joanna Nowakowska
Wavemaker| Communication and Market Analysis Manager
Kamil Sokolowski
Kamil Sokolowski
DAKO | Brand Development Director

Project Types

Our collaboration can take the form of trainings and workshops, consultancy projects, or a combination of the two. This will leave you and your organization with practical knowledge regarding the workings of the human mind, combined with thorough and systematic use of behavioral change methodology and tools. And if you're looking for a short-form collaboration, behavioral knowledge and approach provide excellent input for keynote and motivational speeches, too.

If you're interested in collaborating or would like to find out more, get in touch!
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