Public Policy & CSR
Understand behavioral mechanisms behind the biggest social issues and use human irrationality to improve behaviors of entire societies
- Optimize public policy and CSR initiatives
- Encourage prosocial behaviors
- Thoroughly identify and map out barriers to behavioral change
- Improve educational materials, programs, and initiatives
- Create persuasive messages
- Develop the most effective interventions by prototyping and testing solutions
Each year, more public institutions, governments, and NGOs use behavioral methodology, tools, and insights to improve the well-being of societies and enhance pro-social behaviors. By using the knowledge on how people really make decisions and the cognitive biases and behavioral mechanisms behind the biggest social issues of our times, we can encourage people to make better choices for the society and for themselves, in areas such as health, personal finances or environmental protection.
I’m all for empowerment and education, but the empirical evidence is that it doesn’t work.
Behavioral Economics in Public Policy and CSR
Behavioral economics and game theory provide a clear explanation as to why the biggest social problems we face today — global warming, pollution, obesity, the spearing of non-communicable diseases, social inequality, not saving for retirement — are such difficult challenges to solve.
The behavioral approach can help us better understand the root of these problems. It also provides the methodology and tools necessary to address them, so that human irrationality can work to our benefit, not against us.
The behavioral approach will help you to:
- Optimize public policy and CSR activities.
- Better understand the mechanisms behind the biggest social issues and identify barriers to behavioral change.
- Design processes, procedures, products and services that will encourage people to make better decisions.
- Create a more persuasive communication and messages.
- Assess the potential of your pro-social solutions in a reliable and systematic way.