About Me
How I Got Here
I grew up in an academic family, where asking questions, challenging assumptions, and thinking critically were simply part of everyday life. That early exposure shaped how I approach problems — with curiosity and questioning first, and certainty last.
Because I moved frequently and lived across different cultures, I often found myself observing from the outside. That distance sharpened my sensitivity to context, norms, and unspoken rules — and turned observing human behavior into a vocation.
This mindset led me to study psychology and behavior more formally. I hold a PhD in Behavioral Science from Warwick Business School, an MSc in Cross-Cultural Psychology from SWPS University of Social Sciences and Humanities, and an Executive Education Diploma in Neuroscience from Wharton.
My Approach and Mindset
Before moving fully into behavioral science, I spent close to ten years working in large organizations across different markets — including telecom and media in Poland, and banking in Italy. That experience gave me a first-hand view of how strategies, products, and narratives are designed at scale, and where they tend to break down once they encounter real human behavior.
Today, I focus on understanding how the human mind actually works, and on explaining the hidden forces that shape behavior. Over the years, I’ve led applied work across healthcare, technology, finance, and the public sector, working with organizations in 15+ countries on five continents.
What matters most to me is not confident predictions but a thorough understanding of the "why" behind people's choices. I focus on understanding cognitive biases and the psychology of decision-making, before making any recommendations or scaling solutions. This kind of disciplined sense-making is frequently missing in business and public debate, where pressure to act quickly can crowd out understanding.
