Behavioral Advisory - Julia Kolodko

Designing decisions that work with the human mind, not against it.

What This Work Is

I work with leaders and organizations when business decisions have real-world consequences, and understanding human behavior is the difference between plans that work and plans that fail.

My role is to clarify how people actually think, decide, and behave — and to use that understanding to shape strategies, processes, and decisions that hold up in the real world.

This work draws on behavioral science, psychology, and neuroscience, but it is shaped just as much by first-hand experience inside organizations. It sits early in the decision process, before direction is locked in and momentum makes course correction difficult.

When This Support Is Most Valuable

Organizations typically reach out when well-designed plans don’t translate into real behavior:

strategies look sound, yet behavior doesn’t follow.
wellbeing, engagement, or culture initiatives stall despite good intentions.
new technology or AI is introduced and fear, resistance, or loss of meaning emerges.
leaders face complex trade-offs and want clearer judgment before acting.
decisions carry ethical, social, or long-term consequences.

Behavioral sense-making that informs better decisions, systems, and choices.

What I Help With

Across all engagements, the focus remains the same: seeing what is easy to miss about human behavior and designing around it. I support work such as:

strategic advisory to senior leaders, founders, and boards.
selective consulting on behavior change in healthcare, financial wellbeing, work, and public systems.
early-stage and scale-up advisory on offerings, communication, and decision design.
supervisory or advisory board roles where human behavior, culture, or unintended consequences matter.

See what my clients have to say

Maciej Noga

Co-Founder and Chairman of the Supervisory Board of Grupa Pracuj

I’ve worked with Julia on several occasions and she consistently impressed me with the depth of her preparation and the clarity of her thinking.

Julia combines strong academic grounding in behavioral science with a rare ability to translate complex human and organizational problems into practical, effective business decisions. She brings both intellectual rigor and real commitment to her work, and she operates at a level that senior leaders can genuinely rely on.

I highly recommend working with her.

Daniel Read

Professor of Behavioural Science at Warwick Business School

Julia Kolodko is an outstanding applied behavioural scientist who can work with people from all industries and backgrounds to understand and diagnose their challenges. She has a deep understanding of science — of what we know, what we don't know, and how to find out. She is a genuine expert in her field, and that truly sets her apart from the competition.

Julia is also a pleasure to work with. You will enjoy talking to her about the challenges you face, and once you have worked with her you will recognise that you are much closer to overcoming those challenges than you were before.

Piotr Langer

People and Organization Head at Novartis

Julia is one of the leading experts in applied behavioral science in Europe. I follow her recommendations both in my everyday work — to design and implement our company's HR strategy — as well as in my personal life, to make better decisions.

Sebastian Wojna

Head of Brand Development at Nest Bank

Julia combines deep behavioral economics expertise with a strong understanding of real business constraints. She quickly grasped the behavioral challenges we faced as a bank and helped us rethink how decisions and communication shape customer behavior. Our collaboration brought clarity and led to more effective, evidence-based choices.

John Read

Clean Up Britain | Founder

Julia combines deep behavioral science expertise with strong industry judgment. She brings a calm, authoritative presence and an international perspective, and delivers original, highly useful work. Her ability to understand complex behavioral challenges and translate them into practical direction is exceptional.

Jowita Michalska

Digital European Union Ambassador | Chapter Ambassador at Singularity Group | Founder & CEO Digital University

Julia’s ability to bridge science and strategy is exceptional. She brings academic depth and translates it into engaging, relevant, and immediately applicable insights. Her sessions are consistently insightful and refreshing, especially in corporate environments that are hungry for meaning and clarity.

What stands out most is her style — calm yet impactful, intellectually rich yet deeply human. Participants repeatedly praised her ability to spark reflection and shift how they think. Julia doesn’t lecture; she creates space for real insight and change.

I see Julia as a go-to expert for leadership development, culture design, employee experience, and purpose-driven innovation. If you’re building something meant to last — and feel good to be part of — you want her in the room.

Monika Klepacka

Head of HR | USP Zdrowie (ex-Amazon, DEVI)

What unquestionably differentiates Julia on the market is the depth of her knowledge and the ability to adapt it to the needs of the audience. During our collaboration, Julia was fully engaged, creative, and responsive. All this resulted in the introduction of two behavioral programs in the marketing department in our company.

Robert Kozielski

CEO at Questus | Professor as Lodz University

What indisputably differentiates Julia on the market is not only her vast behavioral economics knowledge but also her ability to apply it in business.

Julia has the skill of effortlessly combining topics from diverse scientific fields, allowing her audiences to look at their business challenges in a new way and to learn how to use effective tools to tackle these problems.