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Pozycje dla tagu: zmianazachowań

The Catalyst

How to Change Anyone's Mind
Jonah Berger

How Change Happens

Cass R. Sunstein

The “3B’s” Approach

Dan Ariely, Kristen Berman, Wendy De La Rosa, Bella Rozenkrants

Bridging the Gap

From Education to Behavior Change
Kristen Berman

Phishing for Phools

The Economics of Manipulation and Deception
George A. Akerlof, Robert J. Shiller

Mobile Persuasion

20 Perspectives on the Future of Behavior Change
B.J. Fogg, Dean Eckles

Behaviour Change Wheel

A Guide to Designing Interventions
Susan Michie, Lou Atkins, Robert West

ABC of Behaviour Change Theories

An Essential Resource for Researchers, Policy Makers and Practitioners
Susan Michie, Robert West, Rona Campbell, Jamie Brown, Heather Gainforth

Hacking Human Nature for Good

A Practical Guide to Changing Human Behavior
Irrational Labs

EAST

Four Simple Ways to Apply Behavioural Insights
Behavioural Insights Team

Designing for Behavior Change

Applying Psychology and Behavioral Economics
Stephen Wendel

Methods of Persuasion

How to Use Psychology to Influence Human Behavior
Nick Kolenda

W sieci

Jak sieci społeczne kształtują nasze życie
Nicholas A. Christakis, James H. Fowler

Herd

How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
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